Do hotel industry operations deteriorate air quality?

When Do Multinational Firms Outsource? Evidence From the Hotel Industry

Multinational …rms face two questions in deciding whether or not to outsource a stage of production. First, where should production be located? Second, who should own or control the productive assets? In this paper, we test two theories of these outsourcing decisions and we focus on the predictions for the ownership/control decision. We adapt the Antras and Helpman (2004) property rights and Gr...

CRM Fit and Relationship Quality in Hotel Industry

Organizations have realized the importance of CRM. Even though CRM is spelled out to Customer Relationship Management, it has been overlooked the fact that the focus of CRM should be on customers and the relationship with them. As well, since the Internet has been widely used as a very effective medium for interacting with people no matter where they are and when it is, it is a useful tool to i...

Web Services in Hotel Industry

The hotel industry is in need of efficient, integrated, and economic supply chains and circulation processes. This paper introduces a project of integration of hotel management systems by web services technology. We discuss how web services will consent to the hotel industry by automating product distributions and providing better services to buyers, suppliers, and prospective partners. The pro...

Brand Equity in the Pakistani Hotel Industry

Brand equity is considered as the most important aspect of branding, which is a set of brands’ assets and liabilities, its symbol or name that subtracts from or adds the value provided by a product or service to a firm and customers. The current research endeavor was to identify the interrelationship of customer-based brand equity dimensions (brand awareness, brand loyalty, brand image, and ser...

Fundamentals of the Hotel & Catering Industry